Privacy Policy

Privacy Policy

This Privacy Policy describes how Luz Roja Shop (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or would like to make a complaint, please contact us by email or using our contact page.

Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information detailed below) as “Personal Information.” Please see the list below for more details about what Personal Information we collect and why.

Device Information

  • Purpose of collection: to load the Site correctly for you and to perform analysis on the use of the Site in order to optimize it.
  • Source of collection: Collected automatically when you access the Site using cookies, log files, web beacons, tags or pixels.
  • Disclosure for business purposes: Shared with our processor Shopify.
  • Personal Information collected: web browser version, IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with the Site.

Order Information

  • Purpose of collection: To provide products or services, process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, communicate with you, review our orders for potential risk or fraud, and offer you information or advertising related to our products or services based on your preferences.
  • Source of collection: Collected from you.
  • Disclosure for business purposes: Shared with our processor Shopify.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose of collection: To provide customer support.
  • Source of collection: Collected from you.

Minors

The Site is not intended for persons under the age of 15. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at the address provided to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to manage our online store. You can read more about how Shopify uses your Personal Information here : https://www.shopify.com/legal/privacy .
  • We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

To learn more about how targeted advertising works, you can visit the Network Advertising Initiative ( “ NAI ” ) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You may opt out of receiving targeted advertising in the following ways:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal : https://optout.aboutads.info/ .

Use of Personal Information

We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services and offers.

Legal Basis

Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following legal bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • Protect your vital interests;
  • Perform a task carried out in the public interest;
  • Our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete this information.

Automated decision making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, where such decision-making produces legal effects concerning you or similarly significantly affects you.

Your Rights

If you are a resident of the EEA or California, you have the right to access, correct, update, or delete Personal Information we hold about you. You can exercise these rights by contacting us.

Cookies

We use cookies to optimize your experience on our Site and to provide our services. You can manage cookies in your browser settings.

Do Not Track

We do not alter our data collection and use practices when we detect a Do Not Track signal from your browser.

Changes

We may update this Privacy Policy to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Complaints

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority.