Privacy Policy   This Privacy Policy describes how Luz Roja Shop (the "Site" or "we") collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.   Contact After reviewing this policy, if you have additional questions, want more information about our privacy practices or wish to file a complaint, please contact us by email or using our contact page.   Collection of Personal Information When you visit the Site, we collect certain information about your device, your interaction with the Site and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information detailed below) as "Personal Information". See the list below for more details about what Personal Information we collect and why.     Device Information Purpose of collection: to load the Site correctly for you and to perform analytics on Site usage in order to optimize the Site. Source of collection: collected automatically when you access the Site using cookies, log files, web beacons, tags or pixels. Disclosure for commercial purposes: shared with our processor Shopify. Personal Information collected: web browser version, IP address, time zone, cookie information, sites or products you view, search terms and how you interact with the Site.   Order Information Purpose of collection: to provide products or services, process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and offer you information or advertising relating to our products or services according to your preferences. Source of collection: collected from you. Disclosure for commercial purposes: shared with our processor Shopify. Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address and phone number.     Customer Support Information Purpose of collection: to provide customer support. Source of collection: collected from you.   Minors The Site is not intended for individuals under the age of 15. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at the address indicated to request its deletion.   Sharing Personal Information We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:   We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.   Behavioural Advertising We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/es/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We share information about your use of the Site, your purchases and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through cookies or other similar technologies (which you may consent to, depending on your location).   For more information about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative ("NAI") at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.   You can opt out of targeted advertising in the following ways:   FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/es-es/recursos/politicas/anuncios-personalizados   Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/.   Use of Personal Information We use your Personal Information to provide you with our services, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you informed about new products, services and offers.   Legal Basis In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your Personal Information under the following legal bases:   Your consent; The performance of the contract between you and the Site; Compliance with our legal obligations; To protect your vital interests; To perform a task carried out in the public interest; Our legitimate interests, which do not override your fundamental rights and freedoms.   Retention When you place an order through the Site, we will retain your Personal Information for our records, unless and until you ask us to delete this information.   Automated decision-making If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, when such decision-making has a legal effect on you or otherwise significantly affects you.   Your Rights If you are a resident of the EEA or California, you have the right to access the Personal Information we hold about you, to request that it be corrected, updated or deleted. You can exercise these rights by contacting us.   Cookies We use cookies to optimize your experience on our Site and to provide our services. You can manage cookies in your browser settings.   Do Not Track We do not modify our data collection and usage practices when we detect a Do Not Track signal in your browser.   Changes We may update this Privacy Policy to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.   Complaints If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority.